Planning and Execution

by Stephen - 20th January 2025
Oh, I love a good plan! The act of planning sharpens our focus, aligns our efforts, and creates a shared understanding. That said, meticulous planning can easily devolve into overplanning and analysis paralysis, where time spent perfecting a plan comes at the cost of action. I'm all too often guilty of this myself.

This isn't an argument for abandoning forethought entirely. Far from it. Striking a balance is key.

Meticulous planners may pride themselves on careful preparation, but their risk lies in missing opportunities while waiting for perfection. On the other hand, those who charge forward without a plan risk avoidable setbacks.

Success often lies somewhere in between, where deliberate preparation supports decisive action.

I was driven by Richard Muscat Azzopardi's LinkedIn post to reflect on the paradoxical nature of planning. While plans themselves often become obsolete as soon as the ink dries, the process of planning is invaluable.

Covey, Drucker, Allen, and countless others (Richard, you're in good company here!) have all underscored a timeless principle for bridging the gap between planning and execution: clarity on who is responsible for a task, what needs to be done, and by when it needs to be accomplished. Or, as Mark Horstman so elegantly puts it, who does what by when.

This deceptively simple concept eliminates ambiguity, making sure plans move beyond mere intention.

Horstman's Law of Project Management: WHO does WHAT by WHEN.
― Mark Horstman, The Effective Manager


Here's how you can start applying these principles immediately:
  • In meetings (whether one-on-one or with large teams), don't just decide that something needs to be done. Specify who will take action, and by when that task will be completed.
  • For personal planning, use the same principle. The who is clearly yourself, but break down generic objectives into specific tasks and assign a date to them.
  • Revisit plans regularly but keep moving forward. Adjustments are a part of the process, not a failure of the plan.
In essence, don't let planning become an end in itself. Instead, let it be the foundation for meaningful, measurable progress.

Now, if you'll indulge me, I've resisted the temptation to pepper this article with a bunch of adages, aphorisms and platitudes. So I'll just leave you with a list here.

If they help you keep in mind the balance between planning and execution, even if it costs me a bit of your respect, I'll consider it a win.
  • No plan survives first contact.
  • Plans are nothing; planning is everything.
  • By failing to prepare, you are preparing to fail.
  • The best-laid plans often go awry.
  • A goal without a plan is just a wish.
  • The difference between a dream and a goal is a plan.
Props to you if you can readily identify whom they're attributed to or are paraphrasing. If you can't, that's even better...go look them up, then practise the smug look you'll be wearing at your next trivia quiz.

You're welcome!

Stephen